• Qualitative impact evaluation of a social marketing campaign for conservation

      Salazar, Gabby; Mills, Morena; Veríssimo, Diogo (2019)
      Social marketing campaigns use marketing techniques to influence human behavior for the greater social good. In the conservation sector, social marketing campaigns have been used to influence behavior for the benefit of biodiversity as well as society....
    • Social marketing and conservation

      Smith, Robert J.; Salazar, Gabby; Starinchak, Joseph; Thomas-Walters, Laura; Veríssimo, Diogo; Sutherland, William J.; Brotherton, Peter N. M.; Davies, Zoe G.; Ockendon, Nancy; Pettorelli, Nathalie; et al. (CAMBRIDGE UNIV PRESSS.l., 2020)