• Measuring behavior change in Bangladesh

      LaCombe, Corrin; Danoff-Burg, James A. (2013)
      Behavioral change via environmental education is a fundamental cornerstone of conservation (Jacobson and McDuff, 1998) as the majority of environmental threats are the result of human activities. Changes in human behavior can be challenging to accurately capture and measure. Using a case study from Bangladesh, we share an example of one way that behavioral change (reduction in littering) was successfully measured as part of a larger hoolock gibbon-focused conservation education program.