• A scoping review into the impact of animal imagery on pro-environmental outcomes

      Thomas-Walters, Laura; McNulty, Claire; Veríssimo, Diogo (2020)
      With the recognition that most global environmental problems are a result of human actions, there is an increasing interest in approaches which have the potential to influence human behaviour. Images have a powerful role in shaping persuasive messages, yet research on the impacts of visual representations of nature is a neglected area in biodiversity conservation. We systematically screened existing studies on the use of animal imagery in conservation, identifying 37 articles. Although there is clear evidence that images of animals can have positive effects on people’s attitudes to animals, overall there is currently a dearth of accessible and comparable published data demonstrating the efficacy of animal imagery. Most existing studies are place and context-specific, limiting the generalisable conclusions that can be drawn. Transdisciplinary research is needed to develop a robust understanding of the contextual and cultural factors that affect how animal images can be used effectively for conservation purposes.
    • Characterizing efforts to reduce consumer demand for wildlife products

      Veríssimo, Diogo; Wan, Anita K. Y. (2019)
      The unsustainable trade in wildlife is a key threat to Earth's biodiversity. Efforts to mitigate this threat have traditionally focused on regulation and enforcement, and there is a growing interest in campaigns to reduce consumer demand for wildlife products....
    • Conservation marketing as a tool to promote human-wildlife coexistence

      Veríssimo, Diogo; Tully, Brooke; Douglas, Leo R.; Frank, Beatrice; Glikman, Jenny A.; Marchini, Silvio (Cambridge University Press, 2019)
    • Qualitative impact evaluation of a social marketing campaign for conservation

      Salazar, Gabby; Mills, Morena; Veríssimo, Diogo (2019)
      Social marketing campaigns use marketing techniques to influence human behavior for the greater social good. In the conservation sector, social marketing campaigns have been used to influence behavior for the benefit of biodiversity as well as society....
    • Social marketing and conservation

      Smith, Robert J.; Salazar, Gabby; Starinchak, Joseph; Thomas-Walters, Laura; Veríssimo, Diogo; Sutherland, William J.; Brotherton, Peter N. M.; Davies, Zoe G.; Ockendon, Nancy; Pettorelli, Nathalie; et al. (CAMBRIDGE UNIV PRESSS.l., 2020)
    • The past, present, and future of using social marketing to conserve biodiversity

      Veríssimo, Diogo (2019)
      Since the establishment of social marketing as a discipline, it was clear that environmental sustainability would be part of its scope. Yet, whereas the academic scope of the field was broadly defined, the origins of social marketing practice, which were heavily linked to the promotion of family planning, meant that the development of this practice-led field has been historically focused on public health....