Qualitative impact evaluation of a social marketing campaign for conservation
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Date Issued
2019Common Name
1523-1739Journal
Conservation BiologyVolume
33Issue
3Start page
634End page
644
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https://www.onlinelibrary.wiley.com/doi/abs/10.1111/cobi.13218Abstract
Social marketing campaigns use marketing techniques to influence human behavior for the greater social good. In the conservation sector, social marketing campaigns have been used to influence behavior for the benefit of biodiversity as well as society....Type
ArticleRights
© 2018 Society for Conservation Biologyae974a485f413a2113503eed53cd6c53
10.1111/cobi.13218
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