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dc.contributor.authorSalazar, Gabby
dc.contributor.authorMills, Morena
dc.contributor.authorVeríssimo, Diogo
dc.date.accessioned2020-04-24T17:45:10Z
dc.date.available2020-04-24T17:45:10Z
dc.date.issued2019
dc.identifier1523-1739
dc.identifier.doi10.1111/cobi.13218
dc.identifier.urihttp://hdl.handle.net/20.500.12634/27
dc.description.abstractSocial marketing campaigns use marketing techniques to influence human behavior for the greater social good. In the conservation sector, social marketing campaigns have been used to influence behavior for the benefit of biodiversity as well as society....
dc.language.isoen
dc.relation.urlhttps://www.onlinelibrary.wiley.com/doi/abs/10.1111/cobi.13218
dc.rights© 2018 Society for Conservation Biology
dc.subjectMARKETING
dc.subjectSOCIAL MEDIA
dc.subjectCARIBBEAN ISLANDS
dc.subjectPARROTS
dc.subjectWILDLIFE CONSERVATION
dc.titleQualitative impact evaluation of a social marketing campaign for conservation
dc.typeArticle
dc.source.journaltitleConservation Biology
dc.source.volume33
dc.source.issue3
dc.source.beginpage634
dc.source.endpage644
html.description.abstractSocial marketing campaigns use marketing techniques to influence human behavior for the greater social good. In the conservation sector, social marketing campaigns have been used to influence behavior for the benefit of biodiversity as well as society....


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    Works by SDZWA's Conservation Scientists and co-authors. Includes books, book sections, articles and conference publications and presentations.

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