The past, present, and future of using social marketing to conserve biodiversity
Average rating
Cast your vote
You can rate an item by clicking the amount of stars they wish to award to this item.
When enough users have cast their vote on this item, the average rating will also be shown.
Star rating
Your vote was cast
Thank you for your feedback
Thank you for your feedback
Date Issued
2019Author
Veríssimo, DiogoCommon Name
1524-5004Journal
Social Marketing QuarterlyVolume
25Issue
1Start page
3End page
8
Metadata
Show full item recordAlternative link
https://doi.org/10.1177/1524500419825545Abstract
Since the establishment of social marketing as a discipline, it was clear that environmental sustainability would be part of its scope. Yet, whereas the academic scope of the field was broadly defined, the origins of social marketing practice, which were heavily linked to the promotion of family planning, meant that the development of this practice-led field has been historically focused on public health....Type
ArticleRights
Copyright © 2019 SAGE Publicationsae974a485f413a2113503eed53cd6c53
10.1177/1524500419825545
Scopus Count
Collections