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    The past, present, and future of using social marketing to conserve biodiversity

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    Date Issued
    2019
    Author
    Veríssimo, Diogo
    Subject Terms
    MARKETING
    SOCIAL MEDIA
    BIODIVERSITY
    CONSERVATION
    Common Name
    1524-5004
    Journal
    Social Marketing Quarterly
    Volume
    25
    Issue
    1
    Start page
    3
    End page
    8
    
    Metadata
    Show full item record
    DOI
    10.1177/1524500419825545
    Alternative link
    https://doi.org/10.1177/1524500419825545
    Abstract
    Since the establishment of social marketing as a discipline, it was clear that environmental sustainability would be part of its scope. Yet, whereas the academic scope of the field was broadly defined, the origins of social marketing practice, which were heavily linked to the promotion of family planning, meant that the development of this practice-led field has been historically focused on public health....
    URI
    http://hdl.handle.net/20.500.12634/66
    Type
    Article
    Rights
    Copyright © 2019 SAGE Publications
    ae974a485f413a2113503eed53cd6c53
    10.1177/1524500419825545
    Scopus Count
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    Conservation Science Publications

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