The past, present, and future of using social marketing to conserve biodiversity
dc.contributor.author | Veríssimo, Diogo | |
dc.date.accessioned | 2020-04-29T21:30:28Z | |
dc.date.available | 2020-04-29T21:30:28Z | |
dc.date.issued | 2019 | |
dc.identifier | 1524-5004 | |
dc.identifier.doi | 10.1177/1524500419825545 | |
dc.identifier.uri | http://hdl.handle.net/20.500.12634/66 | |
dc.description.abstract | Since the establishment of social marketing as a discipline, it was clear that environmental sustainability would be part of its scope. Yet, whereas the academic scope of the field was broadly defined, the origins of social marketing practice, which were heavily linked to the promotion of family planning, meant that the development of this practice-led field has been historically focused on public health.... | |
dc.language.iso | en | |
dc.relation.url | https://doi.org/10.1177/1524500419825545 | |
dc.rights | Copyright © 2019 SAGE Publications | |
dc.subject | MARKETING | |
dc.subject | SOCIAL MEDIA | |
dc.subject | BIODIVERSITY | |
dc.subject | CONSERVATION | |
dc.title | The past, present, and future of using social marketing to conserve biodiversity | |
dc.type | Article | |
dc.source.journaltitle | Social Marketing Quarterly | |
dc.source.volume | 25 | |
dc.source.issue | 1 | |
dc.source.beginpage | 3 | |
dc.source.endpage | 8 | |
html.description.abstract | Since the establishment of social marketing as a discipline, it was clear that environmental sustainability would be part of its scope. Yet, whereas the academic scope of the field was broadly defined, the origins of social marketing practice, which were heavily linked to the promotion of family planning, meant that the development of this practice-led field has been historically focused on public health.... |
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Conservation Science Publications
Works by SDZWA's Conservation Scientists and co-authors. Includes books, book sections, articles and conference publications and presentations.