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dc.contributor.authorVeríssimo, Diogo
dc.date.accessioned2020-04-29T21:30:28Z
dc.date.available2020-04-29T21:30:28Z
dc.date.issued2019
dc.identifier1524-5004
dc.identifier.doi10.1177/1524500419825545
dc.identifier.urihttp://hdl.handle.net/20.500.12634/66
dc.description.abstractSince the establishment of social marketing as a discipline, it was clear that environmental sustainability would be part of its scope. Yet, whereas the academic scope of the field was broadly defined, the origins of social marketing practice, which were heavily linked to the promotion of family planning, meant that the development of this practice-led field has been historically focused on public health....
dc.language.isoen
dc.relation.urlhttps://doi.org/10.1177/1524500419825545
dc.rightsCopyright © 2019 SAGE Publications
dc.subjectMARKETING
dc.subjectSOCIAL MEDIA
dc.subjectBIODIVERSITY
dc.subjectCONSERVATION
dc.titleThe past, present, and future of using social marketing to conserve biodiversity
dc.typeArticle
dc.source.journaltitleSocial Marketing Quarterly
dc.source.volume25
dc.source.issue1
dc.source.beginpage3
dc.source.endpage8
html.description.abstractSince the establishment of social marketing as a discipline, it was clear that environmental sustainability would be part of its scope. Yet, whereas the academic scope of the field was broadly defined, the origins of social marketing practice, which were heavily linked to the promotion of family planning, meant that the development of this practice-led field has been historically focused on public health....


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  • Conservation Science Publications
    Works by SDZWA's Conservation Scientists and co-authors. Includes books, book sections, articles and conference publications and presentations.

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