Co-designing behavior change interventions to conserve biodiversity
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Issue Date
2020Subject
BEHAVIORBIODIVERSITY
CONSERVATION
ANIMAL-HUMAN RELATIONSHIPS
EXPERIMENTAL METHODS
RESEARCH
COMMUNITIES
Journal title
Conservation Science and PracticeVolume
2Issue
11Begin page
e278
Metadata
Show full item recordDOI
10.1111/csp2.278Alternative link
https://conbio.onlinelibrary.wiley.com/doi/abs/10.1111/csp2.278Abstract
Many threats to biodiversity are the result of human actions, which means that changing human behavior can positively alter the trajectory of our current biodiversity crisis. While there is an increasing number of behavior change interventions being implemented in biodiversity conservation, their design is rarely informed by the people they try to influence, thereby lowering the probability of success. Building successful interventions requires substantial audience research, but this can be challenging for conservation projects with perennially limited time and resources. Here, we critically discuss co-design as a useful and effective approach for gathering audience insights relatively quickly, allowing conservation practitioners to integrate end-user voices when they would otherwise be excluded from intervention design. Specifically, we present a seven-step co-design process, providing an outline and guidance for how to generate more user-centric intervention ideas and transform them into feasible prototype interventions. Further, we show how we applied this seven-step process with coffee consumers in a sustainable conservation context. This study outlines contributions that showcase the value of user-centered design approaches to behavior change interventions for biodiversity conservation.Type
ArticleRights
© 2020 The Authors. Conservation Science and Practice published by Wiley Periodicals LLC on behalf of Society for Conservation Biology https://creativecommons.org/licenses/by/4.0/Rights link
https://creativecommons.org/licenses/by/4.0/ae974a485f413a2113503eed53cd6c53
10.1111/csp2.278
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Except where otherwise noted, this item's license is described as © 2020 The Authors. Conservation Science and Practice published by Wiley Periodicals LLC on behalf of Society for Conservation Biology https://creativecommons.org/licenses/by/4.0/